Uoma Beauty’s Coming 2 America Collab Is Taking Your Makeup Bag To Zamunda

By Amiee Simeon. Read full article

We’ve given a polite pass to many of the movie remakes and sequels that have come out lately, but when we heard that we’d be taken back to the land of Zamunda by way of a Coming 2 America reboot, we were intrigued. That excitement only grew when we learned that Uoma Beauty was releasing a new makeup collection in honor of the classic film and its sequel, which is out on Amazon Prime Video today.Producers approached Uoma, the self-described “Afropolitan” beauty brand, to create a full line inspired by the glamorous film starring Eddie Murphy, Arsenio Hall, Kiki Layne, Teyana Taylor, and more. While it’s not unusual for collaborations to slap a movie title on an existing lipstick and push it out to consumers, Uoma did the opposite: The brand referenced intricate details of the movie and African culture to create the beautifully meaningful Black Magic Coming 2 America Collection. Read full article

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